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Take Action!

Updated: Jan 24, 2019

Happy New Year! I officially announce that 2019 is the year of Action.

There is not a company out there that does not need marketing, branding or advertising. I started off my last BLOG the same way. I feel the need to reiterate this point. I am not alone. Read the quote below from

"The Small business Association (SBA) states, 30% of new businesses fail during the first two years of being open, 50% during the first five years and 66% during the first 10."

Many companies are not successful because they will not take action. It's sometimes for one or more of the following reasons:

1. Knowing what you don't know

Being an expert in your profession is only part of your responsibility as a business owner.

Whether you're an Investment Broker, Baker, or an IT Professional, chances are you are

very good at what you do based on the knowledge and experience you have in that

particular area. It's easy to be comfortable and secure based on that experience. Taking

action, when it comes to promoting that experience, is a totally different thing. Don't be

ashamed in knowing what you don't know. Get help. Sometimes pride is a dangerous

thing to for a business. Some Marketing consultants, such as myself, will give you a few

hours of FREE Consulting. Why not take us up on it, and (in some cases) help you

implement that plan by taking action?

2. Analysis Paralysis

I'm sure you've heard these words before. It's real. Some companies/people over

analyze everything without trying or testing anything. This is more common in new

companies, or companies that have had early success without much effort and now sales

are leveling off. They're scared to make a mistake. Guess what? You're going to make

mistakes. If you're not making mistakes, then you're not trying hard enough. The key is

to learn from them. While I understand budget responsibility; I hope you

understand what being in business is really all about. Doing nothing is not an option.

Days turn into weeks. Weeks turn into months. Months turn into years, and you're out of

business before you know it.

3. You're not ready

Yeah, I said it... Out Loud. Look at yourself in the mirror and ask yourself if you're really

ready for the responsibility and motivation it takes to start your own business -- even if

you have the resources to do so. You're not selling your cakes and pastry from your

kitchen. Sometimes the best action to take is preparing for the day when you

can take action. A great way to start is to call your local SCORE office.

   "SCORE is the nations largest network of volunteer, expert business mentors, with more

   than 10,000 volunteers in 300 chapters. As a resource partner of the U.S. Small Business

   Association (SBA), SCORE has helped more than 11 million entrepreneurs through

   mentoring, workshops and educational resources since 1964."

As a SCORE Volunteer Mentor myself, I've seen how mentoring has helped many be

prepared to start a business, or get to the next level. I used SCORE myself and got great

advice from marketing professionals with a lot of experience, and ideas that kept me on

the right track. Best of all, it's FREE OF CHARGE.

It's a great way to find out if your ideas are viable, and if you are really ready to proceed in

the direction of business ownership. The SCORE process will help you with a marketing

plan, a financial plan and other responsibilities that will make you successful. You

need to take action either way. Standing still will you get you no where.

Volume 2; Issue 1

January 21, 2019

Accelus Group, Inc. all rights reserved

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