Happy New Year! I officially announce that 2019 is the year of Action.
There is not a company out there that does not need marketing, branding or advertising. I started off my last BLOG the same way. I feel the need to reiterate this point. I am not alone. Read the quote below from Investopedia.com.
"The Small business Association (SBA) states, 30% of new businesses fail during the first two years of being open, 50% during the first five years and 66% during the first 10."
Many companies are not successful because they will not take action. It's sometimes for one or more of the following reasons:
1. Knowing what you don't know
Being an expert in your profession is only part of your responsibility as a business owner.
Whether you're an Investment Broker, Baker, or an IT Professional, chances are you are
very good at what you do based on the knowledge and experience you have in that
particular area. It's easy to be comfortable and secure based on that experience. Taking
action, when it comes to promoting that experience, is a totally different thing. Don't be
ashamed in knowing what you don't know. Get help. Sometimes pride is a dangerous
thing to for a business. Some Marketing consultants, such as myself, will give you a few
hours of FREE Consulting. Why not take us up on it, and (in some cases) help you
implement that plan by taking action?
2. Analysis Paralysis
I'm sure you've heard these words before. It's real. Some companies/people over
analyze everything without trying or testing anything. This is more common in new
companies, or companies that have had early success without much effort and now sales
are leveling off. They're scared to make a mistake. Guess what? You're going to make
mistakes. If you're not making mistakes, then you're not trying hard enough. The key is
to learn from them. While I understand budget responsibility; I hope you
understand what being in business is really all about. Doing nothing is not an option.
Days turn into weeks. Weeks turn into months. Months turn into years, and you're out of
business before you know it.
3. You're not ready
Yeah, I said it... Out Loud. Look at yourself in the mirror and ask yourself if you're really
ready for the responsibility and motivation it takes to start your own business -- even if
you have the resources to do so. You're not selling your cakes and pastry from your
kitchen. Sometimes the best action to take is preparing for the day when you
can take action. A great way to start is to call your local SCORE office.
"SCORE is the nations largest network of volunteer, expert business mentors, with more
than 10,000 volunteers in 300 chapters. As a resource partner of the U.S. Small Business
Association (SBA), SCORE has helped more than 11 million entrepreneurs through
mentoring, workshops and educational resources since 1964."
As a SCORE Volunteer Mentor myself, I've seen how mentoring has helped many be
prepared to start a business, or get to the next level. I used SCORE myself and got great
advice from marketing professionals with a lot of experience, and ideas that kept me on
the right track. Best of all, it's FREE OF CHARGE.
It's a great way to find out if your ideas are viable, and if you are really ready to proceed in
the direction of business ownership. The SCORE process will help you with a marketing
plan, a financial plan and other responsibilities that will make you successful. You
need to take action either way. Standing still will you get you no where.
Volume 2; Issue 1
January 21, 2019
Accelus Group, Inc. all rights reserved